HEIGHT

Michael Villar was a designer and engineer at Stripe who spent years frustrated by the project management tools available. Jira was powerful but painfully slow and ugly.

Asana was better but still felt heavy. Linear was fast but focused primarily on engineering teams.

Villar wanted something that worked for cross-functional teams — designers, engineers, and product managers all in the same workspace. He founded Height in 2019 and spent two years building the product before launching.

The key differentiator: AI-native from the start, with features like automatic task triage, smart suggestions, and natural language commands built into the core experience.

Freemium SaaS. Free tier for small teams.

Pro plan at $8.50/member/month. Business plan at $11.50/member/month.

Revenue scales with team size and feature usage. The AI features are a major upsell driver.

Height (project management workspace). AI-powered task management (automatic triage, smart suggestions).

Cross-functional workflows (design, engineering, product). Real-time collaboration.

Integrations with GitHub, Figma, Slack, and Linear.

Product-led growth targeting design and engineering teams. Height grew through Twitter/X visibility (Villar's Stripe network), Product Hunt launches, and word-of-mouth among teams looking for alternatives to Jira and Asana.

The AI-native positioning differentiates it from established competitors.

Competing against extremely well-funded incumbents: Jira (Atlassian, $50B+ market cap), Asana ($3B), Monday.com ($9B), Linear ($400M+ raised), and Notion. Height is a tiny startup in a market where switching costs are high and incumbent distribution is massive.

Raised $8 million in seed/early funding. Investors include Y Combinator, SV Angel, and angels from the Stripe and design communities.

Small and capital-efficient compared to competitors.