MONEYLION

Dee Choubey was a Wall Street guy at Citigroup who realized that big banks didn't care about average Americans. If you had $500,000, you got a wealth manager.

If you had $500, you got an ATM fee. He built MoneyLion as a financial platform for the 100 million Americans living paycheck to paycheck — offering credit builder loans, cash advances, budgeting tools, and investing, all in one app.

Diversified fintech revenue. Credit builder loans (interest income), RoarMoney banking account (interchange fees), instacash advances (tips), investing platform (subscription), enterprise content/offers platform (lead generation fees).

Revenue approximately $500 million in 2024.

RoarMoney (mobile banking), Instacash (paycheck advances up to $500), Credit Builder Plus, MoneyLion Investing, MoneyLion Marketplace (financial product comparison), MoneyLion Engine (embedded finance for partners).

Evolving into a financial content and marketplace platform. MoneyLion acquired Engine (a financial product search engine) and is building a "financial super app" that helps users find the best credit cards, loans, and insurance — earning referral fees.

This B2B2C marketplace model has higher margins than direct banking.

Customer acquisition costs in a crowded neobank market. MoneyLion competes with Chime, Dave, Current, Varo, and dozens of other fintech apps targeting the same demographic.

Differentiating when every app offers "no-fee banking" and "early paycheck access" is increasingly difficult.

Edison Partners, Greenspring Associates, Metalmark Capital, Warburg Pincus, Capital One Ventures