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SaaSsaasobservabilityapm

NEW RELIC

Netfigo Verdict
on New Relic

The company that tells you why your website is slow. New Relic pioneered application performance monitoring — tracking every line of code, every database query, every API call in real time to find bottlenecks. Founded in 2008, IPO'd in 2014, and became the default monitoring tool for a generation of developers. Then Datadog ate their lunch. New Relic went from market leader to underdog, pivoted to a consumption model, and was taken private for $6.5 billion in 2023. The APM pioneer that lost the lead and is fighting to get it back.

Founded

2008

HQ

San Francisco, USA

Total Raised

$214 million

Founder

Lew Cirne

Status

Taken private by Francisco Partners & TPG (2023) for $6.5B

THE ORIGIN STORY

Lew Cirne had already built one APM company — Wily Technology, which he sold to CA Technologies for $375 million in 2006. In 2008, he started New Relic to do it again, but for the cloud era.

The name is an anagram of his own name (Lew Cirne → New Relic). The platform launched as a SaaS monitoring tool that let developers see how their applications performed in real time — response times, error rates, database queries, everything.

WHAT THEY ACTUALLY DO

Consumption-based pricing. New Relic transitioned from per-host pricing to a usage-based model where customers pay based on data ingested.

The platform offers 30+ capabilities including APM, infrastructure monitoring, logs, and synthetic monitoring. One user and 100GB of data per month is free.

Revenue scales with data volume.

THE PRODUCTS

APM (Application Performance Monitoring) — tracks application performance in real time. Infrastructure Monitoring — server and cloud resource visibility.

Log Management — centralized log collection and analysis. Synthetic Monitoring — simulated user testing.

Dashboards & Alerting — custom dashboards and automated alerts.

HOW THEY GREW

Being first to market with cloud-native APM. New Relic was the monitoring tool every startup used.

They went public in 2014 and grew rapidly. The free tier and developer-friendly approach drove bottom-up adoption.

When they struggled, the pivot to consumption-based pricing (inspired by Datadog's model) was the strategic reset.

THE HARD PART

Datadog. New Relic was the APM market leader, but Datadog built a broader observability platform that combined APM, infrastructure monitoring, and logs.

Datadog's stock soared while New Relic stagnated. The competitive pressure, combined with a challenging transition to consumption pricing, led to the go-private deal.

MONEY TRAIL

Series B

2010 · Led by Benchmark Capital

$15M raised

Series C

2012 · Led by Trinity Ventures

$25M raised

IPO

2014 · Led by Public market

$115M raised

$1.8B valuation

Take-Private

2023 · Led by Francisco Partners & TPG

$6.5B raised

$6.5B valuation

WHO BACKED THEM

IPO'd on NYSE in 2014. Pre-IPO investors included Benchmark Capital, Tenaya Capital, and Trinity Ventures.

Taken private by Francisco Partners and TPG for $6.5 billion in November 2023.

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