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TINES

Netfigo Verdict
on Tines

Two Irishmen who spent years running security teams at eBay and DocuSign got sick of the same problem. Analysts wasting their days on boring, repetitive tasks. So in 2018 they built Tines to automate it, no code required. In February 2025 they raised $125 million at a $1.125 billion valuation, making Tines one of Ireland's rare unicorns. Same idea as a dozen rivals. The difference is they actually lived the pain before they fixed it.

Founded

2018

HQ

Dublin, Ireland

Total Raised

$272 million

Founder

Eoin Hinchy, Thomas Kinsella

Status

Private (unicorn, $1.125B valuation)

THE ORIGIN STORY

Eoin Hinchy and Thomas Kinsella were not outsiders to security. Hinchy ran security operations at DocuSign and had spent years at eBay.

Kinsella worked alongside him. They knew exactly how a security team's day really goes.

Endless alerts. Copy this from one tool, paste it into another, check a list, repeat.

It was mind-numbing and it did not scale. In 2018 they left to build Tines in Dublin.

The goal was a tool that let security people automate their own busywork without writing code or waiting on engineers.

WHAT THEY ACTUALLY DO

Companies pay Tines a subscription to automate workflows. Start with the problem.

A security analyst gets an alert. To deal with it, they might check five different systems, look up a user, message a colleague, and log the result.

Tines lets them build that whole sequence once, as a flowchart, and then it runs on its own. No coding.

Originally it was aimed at security teams. Now Tines sells the same automation to IT, engineering, and operations too.

The more workflows a company automates, the stickier Tines becomes.

THE PRODUCTS

The core product is the Tines workflow builder. It is a no-code canvas where you drag steps into a sequence and the platform runs them automatically.

It connects to the tools a company already uses. Tines added AI features to help users build and run workflows, plus a private, secure way to use AI on company data.

The selling point stays the same. The person with the problem can build the automation without code.

HOW THEY GREW

Tines grew by being genuinely easy to use. Most automation tools need engineers.

Tines was built so the analyst with the problem could build the fix themselves. Word of mouth among security practitioners did a lot of the selling.

The founders also kept the company lean and Dublin-based, which is rare for a tool aimed at US enterprises. Then it rode the AI wave and added AI features to its workflow builder.

By 2025 it had raised $272 million and crossed into unicorn territory.

THE HARD PART

Tines is fighting in a crowded room. Torq, Zapier, and the big security vendors all sell automation.

The line between security automation and general workflow automation is blurry, and Tines has chosen to straddle both. That is a bigger market but also a tougher one to dominate.

There is also the AI question. Every automation company now claims AI agents will do the work for you.

Tines has to prove its version is more than a demo. Crossing a billion-dollar valuation raises the bar.

Now it has to grow into that price.

MONEY TRAIL

Series A

2019 · Led by Accel

$11M raised

Series B

2021 · Led by Addition

$26M raised

Series B Extension

2022 · Led by Felicis

$55M raised

Series C

2025 · Led by Goldman Sachs Alternatives

$125M raised

$1.1B valuation

WHO BACKED THEM

Tines raised $272 million in total. Accel led the early Series A in 2019 alongside Index Ventures.

Addition led the $26 million Series B in 2021. Felicis led a $55 million Series B extension in 2022.

The big one came in February 2025. Growth Equity at Goldman Sachs Alternatives led a $125 million Series C that valued Tines at $1.125 billion.

SoftBank Vision Fund 2 and Activant joined as new backers. Blossom Capital and Lux Capital had backed earlier rounds.