Dapper Labs

Instacart

Dapper Labs

Platform and marketplace — Dapper Labs builds NFT products and earns revenue from primary sales (minting new NFTs and selling them to users), marketplace transaction fees (5% on peer-to-peer trades), and licensing fees paid to sports leagues for using their IP. The company also built the Flow blockchain, which it controls and operates.

Revenue is heavily tied to NFT trading volume and new user acquisition. The licensing deals with NBA, NFL, UFC, and LaLiga give Dapper Labs exclusive rights to create digital collectibles from official content — a massive competitive moat when the market is hot, and a significant cost burden when the market cools.

Instacart

Instacart operates as a marketplace connecting consumers with personal shoppers and grocery retailers. Revenue comes from multiple streams: delivery fees and service fees charged to consumers (typically $3.99+ per delivery), tips to shoppers (passed through, not revenue), retailer partnerships (grocers pay Instacart for access to the platform and fulfillment services), and advertising.

Advertising has become the crown jewel. Instacart Ads lets consumer packaged goods (CPG) brands like Coca-Cola, Procter & Gamble, and Nestlé pay for sponsored product placements within the Instacart shopping experience.

When someone searches for "chips," Doritos can pay to appear first. This is incredibly valuable because it's advertising at the exact moment of purchase intent.

Ad revenue was $871 million in 2023 and crossed $950 million in 2024.

The retailer partnership model is key. Unlike DoorDash or Uber Eats (which listed restaurants without permission early on), Instacart works with grocers as partners.

Over 1,500 retail banners including Costco, Kroger, Albertsons, and Publix have formal partnerships. Instacart provides the technology and shoppers.

Grocers provide inventory and stores.

Dapper Labs

Roham Gharegozlou was running a blockchain company called Axiom Zen when his team launched CryptoKitties in November 2017 — a game where users could buy, breed, and trade digital cats as NFTs on Ethereum. It went so viral that it congested the entire Ethereum network and accounted for 25% of all Ethereum traffic.

CryptoKitties proved that people would pay real money for unique digital assets, but it also proved that Ethereum couldn't handle consumer-scale applications. Gharegozlou spun out Dapper Labs in 2018 to solve both problems: build consumer NFT products AND build a blockchain (Flow) that could actually handle millions of users.

The NBA came calling in 2019, licensing their highlights for what became NBA Top Shot. When Top Shot launched in October 2020, a LeBron James dunk clip sold for $208,000.

By February 2021, Top Shot was processing $50 million in daily transactions. The NFT boom had arrived and Dapper Labs was at the center of it.

Instacart

Apoorva Mehta was a 26-year-old Amazon engineer in Seattle who quit his job in 2012 to start a company. The only problem: he had no idea what to build.

Over the next year, he started and abandoned roughly 20 different projects. A social network for lawyers.

A way to track restaurant wait times. Nothing stuck.

Then one day he was too lazy to go grocery shopping. He looked for a service that would shop for him and deliver everything to his door.

Nothing good existed. The existing options were grocery store delivery services that only worked during specific windows, had limited selection, and required ordering days in advance.

Mehta wanted to order groceries the way he ordered everything else online — immediately, from whatever store he wanted.

He built a prototype in 2012 and applied to Y Combinator. The demo was rough — he ordered a six-pack of beer through the app and had it delivered to a YC partner's house during the application process.

It worked. He got in.

Instacart launched in the San Francisco Bay Area in 2013 with a simple promise: order from your favorite local grocery store and have someone shop for you and deliver within an hour.

Dapper Labs

Licensing deals with major sports leagues gave Dapper Labs content that no competitor could replicate. NBA Top Shot specifically targeted sports fans, not crypto enthusiasts — a much larger addressable market.

The custodial wallet and credit card payments removed every crypto friction point, making it possible for someone with zero blockchain knowledge to buy an NFT in two minutes. Pack drops with limited supply created urgency and excitement similar to physical trading card releases.

Building the Flow blockchain gave Dapper Labs control over transaction costs and speed, avoiding Ethereum's congestion and gas fee problems. Celebrity involvement (Michael Jordan, Kevin Durant, Will Smith all invested) generated press coverage and credibility.

Instacart

Instacart grew by solving a problem one city at a time. They launched in San Francisco, proved the model, then expanded to other major metros.

Each new market required recruiting shoppers, signing up retailers, and building enough consumer density to make the economics work.

The COVID-19 pandemic was the inflection point. Grocery delivery went from luxury to necessity overnight.

In March 2020 Instacart announced it would add 300,000 shoppers, then raised that by another 250,000 weeks later. Order volume increased 500%.

Years of planned growth happened in weeks. The pandemic proved that grocery delivery wasn't a niche — it was the future of how a significant chunk of the population would shop.

The enterprise play is the long-term moat. By providing white-label technology to grocers, Instacart becomes embedded in their operations.

Even if a grocery chain wanted to build its own delivery service, they'd need years and hundreds of millions to replicate what Instacart provides. The more deeply integrated Instacart becomes in grocery operations, the harder it is to rip out.

Dapper Labs

The NFT market collapsed. NBA Top Shot's monthly sales fell from $224 million in February 2021 to under $5 million by late 2022.

The $7.6 billion valuation from 2021 looks nearly impossible to justify with current revenue. Massive layoffs — the company cut over 50% of staff in multiple rounds through 2022 and 2023.

The Flow blockchain never achieved the developer adoption needed to become a major ecosystem — most NFT activity stayed on Ethereum and later Solana. Licensing deals with sports leagues require minimum guarantees regardless of volume, creating fixed costs that hurt when revenue drops.

Regulatory risk — the SEC has investigated whether NBA Top Shot moments are unregistered securities. And the core question: are digital sports highlights a lasting collectible category or were they a pandemic-era novelty?

Instacart

The post-COVID hangover was brutal. After pandemic demand normalized, growth slowed dramatically.

The company's valuation dropped from a peak of $39 billion in early 2021 to about $10 billion at IPO in September 2023. Investors who bought at the peak saw a 75% paper loss.

The narrative shifted from "essential infrastructure" to "nice-to-have luxury."

Unit economics are perpetually tight. Paying a person to walk through a grocery store, pick items, bag them, and drive them to someone's house is expensive.

Unlike meal delivery (one restaurant, one bag), grocery delivery involves dozens of items per order, refrigeration requirements, and substitution decisions. Every order that requires a shopper to call the customer about an out-of-stock item eats into efficiency.

Amazon is the existential threat. Amazon Fresh, Whole Foods delivery, and Amazon's own logistics network represent a competitor with nearly unlimited resources and a Prime membership base of 200+ million.

Amazon has been willing to lose billions on grocery delivery to build market share. Instacart's advantage is retailer partnerships — Kroger and Publix use Instacart specifically because they don't want to help Amazon dominate grocery.

Dapper Labs

NBA Top Shot — officially licensed digital basketball highlights ("moments") sold as NFTs. Users buy packs, trade moments, and complete challenges.

NFL All Day — same concept applied to American football highlights. UFC Strike — officially licensed UFC fight moments as NFTs.

LaLiga Golazos — Spanish soccer league highlights as digital collectibles. Flow blockchain — Dapper Labs' own blockchain designed for consumer applications, used by NBA Top Shot and other products.

Dapper Wallet — custodial crypto wallet that works with credit cards, removing the complexity that makes normal crypto wallets unusable for regular people.

Instacart

Instacart Marketplace — the core platform where consumers order groceries from 80,000+ stores for delivery or pickup, with personal shoppers fulfilling orders. Instacart+ — subscription service ($9.99/month) offering free delivery on orders over $35, reduced service fees, and credit back on pickup orders.

Instacart Ads — a retail media platform letting CPG brands run sponsored product listings, display ads, and coupons within the shopping experience. Instacart Platform (Enterprise) — white-label e-commerce technology that lets grocers build their own online ordering and fulfillment powered by Instacart's infrastructure.

Caper Cart — AI-powered smart shopping carts (from the 2021 Caper AI acquisition) with built-in screens, barcode scanners, and payment that let shoppers skip the checkout line.

Dapper Labs

Investors include Andreessen Horowitz, Coatue Management, GV (Google Ventures), Samsung, and celebrity investors including Michael Jordan, Kevin Durant, and Will Smith. The $7.6 billion valuation was reached in a 2021 funding round.

Instacart

Sequoia Capital was an early and consistent backer. Andreessen Horowitz invested in growth rounds.

D1 Capital Partners led the 2021 round that valued Instacart at $39 billion. Existing investors including Valiant Capital, T.

Rowe Price, Fidelity, and Tiger Global participated across rounds. Y Combinator was the starting point (Summer 2012 batch).

The September 2023 IPO on NASDAQ priced at $30 per share, valuing the company at approximately $10 billion.