Phil Town

Pure Buffett-Munger value investing, simplified for retail investors. Phil calls it "Rule #1 Investing" after Buffett's famous rule: don't lose money.

The system boils down to four steps. First, find a business you understand — he calls this having a "meaning" for the company.

Second, check that the business has a durable competitive advantage — what Buffett calls a moat. Third, make sure management is honest and competent.

Fourth, buy it only when the price is way below what the business is actually worth — his "margin of safety." He teaches people to calculate a company's intrinsic value using growth rates and PE ratios, which is genuinely useful even if the formulas are simplified. He also teaches a "three circles" framework: Meaning, Moat, and Management.

If a company passes all three, you look at the price. If it doesn't, you move on.

He's a buy-and-hold guy who believes in concentrated portfolios — 10 stocks or fewer.

Scott Galloway

Galloway's personal investing style is relatively conservative given how loud he is. He keeps a heavy allocation in index funds and real estate.

He does make concentrated bets on individual stocks when he has conviction — he famously held Amazon for years. He angel invests occasionally but is not prolific.

His real wealth comes from business exits and media income, not portfolio management.

Phil Town

Phil's core belief is that anyone can learn to invest like Buffett if they're willing to put in the work. He rejects the idea that investing is too complicated for regular people.

He also rejects index investing — he thinks you can beat the market if you're disciplined about buying wonderful companies at attractive prices. He's big on the concept of "voting with your dollars" — investing in companies whose missions you believe in.

He frequently says the best investment you can make is in your own financial education. His whole philosophy is about empowerment: you don't need a financial advisor, you don't need Wall Street, you just need to learn the rules and follow them.

Scott Galloway

Diversify, own assets, and do not confuse being smart with being lucky. Galloway preaches that the most reliable path to wealth is boring — buy index funds, own property in growing cities, and let time do the work.

He is deeply skeptical of anyone who claims they can consistently beat the market.

Phil Town

Conservative in practice. Phil preaches buying with a huge margin of safety — he wants 50% below intrinsic value, which is more conservative than even Buffett typically demands.

He tells students to sit in cash until they find something genuinely cheap, which means sometimes going months without buying anything. His actual risk management is basically "don't invest in anything you don't deeply understand." He also teaches technical indicators like the MACD and moving averages as timing tools, which is where he diverges from pure Buffett orthodoxy.

Buffett doesn't time. Phil does.

Scott Galloway

Moderate. Galloway has experienced the full spectrum — he had a company go public and then go bankrupt (Red Envelope), which taught him that financial ruin is always closer than you think.

Post-L2 sale, he became much more conservative. Heavy real estate holdings in New York and Florida.

He preaches diversification publicly and mostly follows his own advice, with occasional concentrated stock positions.

Phil Town

Phil practices what he preaches about patience. He talks about sitting in cash for long stretches waiting for the right opportunity, sometimes a year or more.

He does not live a flashy public lifestyle. He reinvests most of his earnings back into his education business and his own portfolio.

He talks about spending hours a day reading about businesses, which tracks with the Buffett and Munger idea of being a learning machine. The weekly podcast forces him to stay current on markets and business news.

Scott Galloway

Galloway owns significant real estate in New York and Florida. He talks openly about his wealth and spending — nice apartments, good restaurants, private school for his kids.

He is not frugal and does not pretend to be. But he is very intentional about where money goes.

He has said his biggest financial luxury is "buying back his time" — paying for convenience so he can focus on what matters.

Phil Town

His own origin story. Going from a $4,000-a-year river guide to a millionaire investor using nothing but books and discipline is genuinely compelling.

It's the perfect proof-of-concept for his entire teaching method. Whether his returns are as dramatic as claimed is hard to independently verify — he's not running a public fund — but the story has inspired millions of people to actually learn about investing instead of just parking money in index funds and hoping for the best.

Scott Galloway

Selling L2 to Gartner for an estimated $134 million in 2017. He built L2 into the go-to benchmarking firm for digital competence of luxury and consumer brands.

The exit, combined with his media career taking off simultaneously, catapulted him from "NYU professor" to "famous rich guy who yells about tech on the internet."

Phil Town

The education business model creates an inherent tension. When your income comes from teaching investing rather than from investing itself, critics ask: if the method works so well, why aren't you just doing it full-time?

Phil's answer is that he likes teaching. Fair enough.

But the $2,000+ workshop prices and upsells into coaching programs make some people wonder whether the students are the product, not the strategy. His simplified formulas also sometimes lead beginners to false confidence — running a DCF model doesn't mean you understand the business.

Scott Galloway

Red Envelope. Full stop.

Galloway has been brutally honest about this — he took a gift e-commerce company public, it was valued at hundreds of millions, and then it went bankrupt. He has called it the most painful experience of his career and has said it took years to emotionally recover.

He lost a significant amount of personal wealth in the collapse.

Phil Town

Phil Town was born in Portland, Oregon in 1948 and served nearly four years in the US Army, including the Vietnam era. Around 1972 he was living in a tent in Flagstaff, Arizona, leading whitewater trips on the Colorado River.

In 1980 a rafting trip he ran for Outward Bound trustees nearly capsized, and one of the passengers told him he could be doing better and pointed him to value investing. He says he turned $1,000 into over $1 million in five years.

He then pivoted into teaching. Rule #1 came out in 2006 and hit number one on the New York Times bestseller list, and Payback Time did the same in 2010.

In 2013 he founded Rule One Partners, a hedge fund. He built an education business around workshops, online courses, YouTube and the InvestED podcast with his daughter Danielle.

His approach is basically Buffett for beginners. Find wonderful companies at attractive prices and hold them.

Scott Galloway

Scott Galloway is a serial entrepreneur and NYU Stern School of Business professor who became famous for his brutally honest takes on Big Tech. He founded nine companies over his career, including L2 (a business intelligence firm sold to Gartner in 2017), Red Envelope (an e-commerce company that went public then bankrupt), and Prophet (a brand strategy firm).

His 2017 book The Four, about Amazon, Apple, Facebook, and Google, became a bestseller. His YouTube channel and Prof G podcast reach millions.

He called Amazon buying Whole Foods before it happened. He also co-hosts Pivot with Kara Swisher, one of the most popular tech podcasts in the world.

He teaches brand strategy at NYU and is known for his profanity-laced, data-heavy lectures that go viral every semester.

Phil Town

Rule #1 Investing, his education company offering courses, workshops and coaching on value investing, plus the Rule #1 Investing YouTube channel. In 2013 he also founded Rule One Partners, a hedge fund based in Georgia.

The InvestED podcast is co-hosted with his daughter Danielle Town. He has essentially built a media business around teaching people how to fish rather than fishing for them.

Scott Galloway

L2 Inc (founder, sold to Gartner), Red Envelope (founder, IPO then bankruptcy), Prophet (co-founder), Section4 (founder, online education), Prof G Media (founder)

Phil Town

Phil Town has no formal finance education. He graduated high school in 1966 and, after four attempts at college, earned a BA in philosophy from the University of California, San Diego.

His investing is entirely self-taught through books, starting with The Intelligent Investor and working through Buffett's shareholder letters, Munger's speeches and the classic value investing texts. He is arguably the best advertisement for his own philosophy.

You do not need a finance degree to learn this stuff.

Scott Galloway

UCLA (BA), UC Berkeley Haas School of Business (MBA).