Compare / Zoom vs Liquid AI
ZOOM
Eric Yuan applied for a US visa eight times before getting approved, joined WebEx, watched Cisco buy it and ru…
LIQUID AI
Almost every AI company is building a bigger version of the same transformer that powers ChatGPT. Liquid AI de…
AT A GLANCE
FUNDING HISTORY
Zoom
Liquid AI
BUSINESS MODEL
Zoom
Zoom uses a freemium model. Free accounts get unlimited one-on-one meetings and 40-minute group meetings.
Paid plans start at $13.33/month per user for Pro (meetings up to 30 hours), $18.33/month for Business, and custom pricing for Enterprise. Zoom also charges for add-ons — Zoom Phone (cloud phone system), Zoom Rooms (conference room hardware), and Zoom Contact Center.
The free tier is the hook. The 40-minute limit on group calls creates just enough friction to push power users to pay.
And once one person in a company pays, the whole team follows because nobody wants to be the one whose meetings keep getting cut off.
Liquid AI
Liquid AI builds foundation models, the big general-purpose brains that power chatbots and other AI tools. The difference is efficiency.
Their models, called Liquid Foundation Models, are designed to do more with far less memory and computing power. Companies pay to use them, either through a cloud API or by running the models on their own machines.
That second option matters. A bank or a hospital often cannot send private data to someone else's server.
Liquid AI lets them keep the model in-house. The pitch to a customer is basically this.
You get strong AI without renting a mountain of expensive chips.
HOW THEY STARTED
Zoom
Eric Yuan grew up in Tai'an, a mining city in Shandong province, China. In the mid-1990s he was in his twenties and inspired by the internet boom happening in America.
He applied for a US visa. He was rejected.
He applied again. Rejected again.
Eight times in total over about two years before he was finally approved in 1997. He moved to Silicon Valley with barely any English and joined WebEx as one of its first engineers.
Yuan spent 14 years at WebEx, eventually becoming VP of Engineering. Cisco acquired WebEx in 2007 for $3.2 billion.
Yuan watched Cisco slowly bloat the product with enterprise features while the core video quality deteriorated. He kept telling Cisco leadership they needed to rebuild the product from scratch.
They kept saying no.
In 2011, Yuan quit and took 40 WebEx engineers with him. He founded Zoom Video Communications with a simple thesis: video meetings should just work.
No downloads. No lag.
No "can you hear me?" No IT department required. He built the product that Cisco refused to build.
Liquid AI
Liquid AI is a spinout from MIT's Computer Science and Artificial Intelligence Laboratory, better known as CSAIL. The core science came from Ramin Hasani, who spent his PhD studying the nervous system of a tiny worm called C.
elegans. That worm has just 302 neurons and still manages to move, hunt, and react to its world.
Hasani and his collaborators asked a simple question. What if you built an AI that worked more like those neurons and less like a giant static network?
The answer was the liquid neural network, a model whose internal wiring keeps adjusting even after training is done. The team incorporated the company in 2023.
Daniela Rus, who runs CSAIL and is one of the most respected robotics researchers alive, came on as a co-founder. So did Mathias Lechner and Alexander Amini, both longtime research partners of Hasani.
HOW THEY GREW
Zoom
Zoom grew on one thing: it worked. In a world where every video call started with five minutes of technical issues, Zoom calls just connected.
That reliability was the entire marketing strategy for the first five years.
The freemium model did the rest. Teachers, coaches, therapists, book clubs, and small teams all started on the free tier.
When they hit the 40-minute limit, enough of them converted to paid. And every free meeting was essentially a demo — everyone in the meeting saw how good Zoom was.
Yuan obsessed over simplicity. While competitors like WebEx and GoToMeeting required downloads, plugins, and IT involvement, Zoom worked in the browser with one click.
The learning curve was essentially zero. Your grandmother could figure it out.
That turned out to be extremely important when a pandemic suddenly required your grandmother to figure it out.
Then COVID happened. In March 2020, the world shut down.
Every meeting — work, school, family, doctor, church, happy hour — moved to video. Zoom was already the easiest option.
Daily participants exploded from 10 million to 300 million in four months. The stock went from $70 to $588.
Liquid AI
The growth angle is size, or the lack of it. Most frontier models are so heavy they only run in data centers.
Liquid AI aims for models light enough to run on a phone, a car, or a factory robot. That opens doors the giants cannot easily reach.
The AMD partnership pushes the same idea. AMD makes chips, and it wants efficient models that show off its hardware.
So AMD led the Series A and became both an investor and a distribution partner. Liquid AI also releases open models to researchers, which builds a following before the sales team ever makes a call.
THE HARD PART
Zoom
The post-pandemic hangover has been severe. Zoom's stock peaked at $588 in October 2020 and crashed to under $70 by 2022 — an 88% drop.
The company went from the most exciting tech stock on the planet to a cautionary tale about pandemic valuations. Revenue growth slowed from 300%+ to single digits as people returned to offices and competitors caught up.
Security and "Zoombombing" were early crises. In early 2020, as millions of new users flooded in, trolls discovered they could join open Zoom meetings and share offensive content.
Schools, churches, and AA meetings were disrupted. It turned out Zoom's encryption wasn't truly end-to-end as advertised.
Yuan had to halt all feature development for 90 days and focus exclusively on security fixes. It was a near-death reputational crisis.
Competition from Microsoft Teams and Google Meet intensified. Both companies bundled video calling for free into products that hundreds of millions of people already used.
Microsoft Teams integrated directly into Office 365. Google Meet was built into Gmail.
Zoom had to compete against free products from two of the richest companies on Earth.
Liquid AI
The honest problem is Goliath. OpenAI, Google, Anthropic, and Meta have raised tens of billions of dollars between them.
Liquid AI has raised under $300 million. The transformer architecture those giants use is battle-tested and improving fast.
Liquid AI has to prove its different approach not only works but keeps working as models get bigger. Betting against the most successful design in AI history is bold.
It is also the kind of bet that ends in either a great acquisition or a quiet shutdown, with not much room in between.
THE PRODUCTS
Zoom
Zoom Meetings is the core — video calls that actually work. Zoom Webinars handles large-scale events with up to 50,000 attendees.
Zoom Phone is a full cloud-based phone system replacing traditional office phones. Zoom Rooms turns physical conference rooms into one-click video meeting spaces.
Zoom Contact Center competes with established call center software. Zoom Team Chat is their Slack/Teams competitor.
Zoom Whiteboard is a collaborative digital canvas. Zoom Revenue Accelerator uses AI to analyze sales calls.
And Zoom AI Companion summarizes meetings and drafts messages.
Liquid AI
The main products are the Liquid Foundation Models, a family that ships in several sizes so a customer can pick the smallest one that does the job. The second generation, LFM2, arrived in 2025, including LFM2-VL vision-language models built for phones, laptops, wearables and embedded chips.
The company has leaned hard into on-device AI rather than the cloud. The focus is always the same.
Match the quality of a much larger model while using a fraction of the memory and power.
WHO BACKED THEM
Zoom
Sequoia Capital, Emergence Capital, Horizons Ventures (Li Ka-shing), Qualcomm Ventures
Liquid AI
It started with a $37.5 million two-stage seed in December 2023 at a $303 million valuation, from OSS Capital, PagsGroup, Automattic (the company behind WordPress), Samsung Next and others. Angels included GitHub co-founder Tom Preston-Werner, Shopify's Tobi Lütke and Red Hat co-founder Bob Young.
Then AMD Ventures led the $250 million Series A in December 2024, which is unusual because AMD is a chipmaker, not a typical venture fund. That backing gave Liquid AI both money and a hardware ally.
When a major chip company writes the lead check on an efficiency-focused model maker, it signals a bet that the future of AI is not just bigger, it is leaner.