
STEWART BUTTERFIELD
Flickr and Slack co-founder who turned failed video games into two billion-dollar companies
Tried to build a video game, failed, and accidentally created Flickr instead. Then tried to build another video game, failed again, and accidentally created Slack. Two failed games, two billion-dollar companies. Stewart Butterfield might be the most productively unsuccessful game developer in history.
Net Worth
$1.5 Billion
Nationality
Canadian
Time Horizon
Medium-Term
Risk Appetite
7 / 10
CAREER & BACKGROUND
Co-founded Ludicorp in 2002 to build a multiplayer online game called "Game Neverending." The game failed, but the photo-sharing tool they built as a side feature became Flickr. Yahoo acquired Flickr in 2005 for approximately $25 million.
Left Yahoo and co-founded Tiny Speck to build another game — "Glitch." That game also failed, but the internal communication tool they'd built became Slack. Launched Slack in 2013 — it grew to 8,000 sign-ups on its first day and became the fastest-growing business application in history.
Slack reached 12 million daily active users and $900 million in annual recurring revenue. Salesforce acquired Slack in 2021 for $27.7 billion — one of the largest tech acquisitions ever.
Butterfield personally made approximately $1.5 billion from the Slack sale. Now invests in startups and real estate.
Known for his philosophical approach to technology and work.
COMPANIES & ROLES
Slack (co-founder, sold to Salesforce for $27.7B), Flickr (co-founder, sold to Yahoo), angel investor
INVESTING STYLE & PHILOSOPHY
Product-intuition investor. Butterfield invests in companies building tools that improve how people work and communicate.
His edge is taste — he has an exceptional sense for products that will become essential daily-use tools. As an angel investor, he focuses on SaaS, productivity, and communication platforms.
Not a volume investor — he picks carefully based on product quality.
THE PLAYBOOK
Risk Approach
Moderate. Butterfield is a builder, not a speculator.
His two biggest hits (Flickr and Slack) both came from failed products — which means he's comfortable with pivots and unexpected outcomes. His investment portfolio is diversified and he doesn't make leveraged bets.
The biggest risk he ever took was launching Slack into a market that already had email, HipChat, and IRC.
Money Habits
Lives in San Francisco. Known for being thoughtful and philosophical — studied philosophy at university and it shows in how he thinks about product design.
Doesn't do the flashy billionaire thing. Enjoys cooking and hosts dinner parties.
His post-Slack life is deliberately quieter than his CEO years.
BIGGEST WIN
Slack's $27.7 billion sale to Salesforce. Butterfield turned an internal chat tool from a failed video game into the defining enterprise communication platform of the 2010s.
The Salesforce deal was the largest SaaS acquisition at the time. But the deeper win is the Slack-to-billion-dollar pattern: both of his billion-dollar companies were accidental byproducts of failed games.
BIGGEST MISTAKE
Flickr. While the $25 million sale to Yahoo was profitable, Yahoo subsequently mismanaged Flickr into irrelevance.
If Butterfield had held on and grown Flickr independently, it could have become Instagram (which sold for $1 billion in 2012 and is now worth far more). Selling too early to the wrong acquirer is his one clear regret.
FINANCIAL PHILOSOPHY
The best products come from solving your own problems. Both Flickr and Slack were tools Butterfield's teams built for themselves.
His philosophy: if you're building something that you and your team actually need, the product-market fit is already there. "We didn't set out to build a chat tool.
We set out to build a game. But the chat tool was what actually worked."
FAMILY & PERSONAL LIFE
Was married to Flickr co-founder Caterina Fake (divorced). Married to Jennifer Rubio (co-founder of Away luggage) since 2022.
Has two children. Born Daniel Stewart Butterfield in Lund, British Columbia — grew up on a commune without electricity or running water.
EDUCATION
University of Victoria (BA in Philosophy), Cambridge University (MPhil in Philosophy of Mind). One of the few tech billionaires with a philosophy degree — and he credits it with shaping his product thinking.
BOOKS & RESOURCES
Recommends reading philosophy — particularly Wittgenstein and William James
His talks on product design and organizational communication are widely studied in product management courses
QUOTES (6)
We didn't set out to build a chat tool. We set out to build a game. But the chat tool was what actually worked.
I've failed at making video games twice. Both times, I accidentally built a billion-dollar company.
Philosophy taught me more about product design than any engineering course ever could.
The best products come from solving your own problems. If you need it, others probably do too.
Flickr sold for $25 million to Yahoo. Slack sold for $27.7 billion to Salesforce. Same formula, better timing.
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