Make (formerly Integromat) is the automation platform for people who think Zapier is too simple and coding is too hard. It lets non-developers build complex workflows with a visual drag-and-drop interface that looks like a circuit board. While Zapier dominates the "if this then that" market, Make handles the "if this, then check that, transform this other thing, loop through these, and then do five things in parallel" market. Czech engineering at its finest.
Founded
2012
HQ
Prague, Czech Republic
Total Raised
$82 million
Founder
Ondřej Gazda, Marcel Šulek, Tomáš Musil, David Šmehlík
Status
Private
Website
www.make.comTHE ORIGIN STORY
Four Czech developers built Integromat in 2012 in Prague as a visual automation platform. While Zapier focused on simple two-step integrations, Integromat allowed users to build complex multi-step workflows with branching logic, loops, error handling, and data transformation.
The visual interface — where automations look like flowcharts — made it intuitive for non-developers to build sophisticated processes. The company rebranded to Make in 2022 to better reflect its evolution from an integration tool to a full visual automation platform.
Make now connects to 1,700+ apps and is used by companies like Coca-Cola, Spotify, and Cisco.
WHAT THEY ACTUALLY DO
Freemium SaaS. Free tier with 1,000 operations/month.
Paid plans from $10.59/month scaling with operations and features. Enterprise plans with custom pricing.
Revenue scales with usage — more automations running means higher bills. The free tier is generous enough to hook users, and complex workflows quickly push teams to paid plans.
THE PRODUCTS
Make Platform (visual automation builder). 1,700+ app integrations.
Scenarios (multi-step workflows with branching and loops). Data transformation tools.
Error handling and retry logic. API integrations (custom HTTP modules).
Teams and enterprise collaboration features.
HOW THEY GREW
Product-led growth and community building. Make grew by being more powerful than Zapier at a lower price point.
Power users who outgrew Zapier's simple automations migrated to Make for complex workflows. The company built a strong community of "makers" who share templates, tutorials, and custom integrations.
European roots helped it grow in markets where Zapier had less presence.
THE HARD PART
Zapier dominates the automation market with far more name recognition and funding ($1.4B raised vs Make's $82M). Make needs to convince businesses that visual complexity is worth the learning curve over Zapier's simplicity.
The company also competes with n8n (open-source), Microsoft Power Automate, and custom code.
MONEY TRAIL
Early Funding
2018 · Led by Various
$0 raised
Growth
2022 · Led by Coatue Management
$82M raised
WHO BACKED THEM
Backed by Coatue Management, which led an $82 million investment in 2022. Earlier rounds were smaller, reflecting the company's European bootstrapping mentality before the major raise.
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