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Insurance in India was built around agents. We asked: what if we built it around the customer instead?
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When you embed insurance at the point of purchase, you're not selling insurance. You're selling peace of mind for 10 rupees.
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Most people's first interaction with insurance is filing a claim and getting denied. That's a terrible first impression for an entire industry.
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We insured 90 million Indians in six years without a single agent. The industry said it was impossible.
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Having Amazon as both an investor and a distribution partner changed everything. Suddenly insurance was one click away for 300 million shoppers.