INSURTECH

Insurance in India was built around agents. We asked: what if we built it around the customer instead?

When you embed insurance at the point of purchase, you're not selling insurance. You're selling peace of mind for 10 rupees.

Most people's first interaction with insurance is filing a claim and getting denied. That's a terrible first impression for an entire industry.

We insured 90 million Indians in six years without a single agent. The industry said it was impossible.

Having Amazon as both an investor and a distribution partner changed everything. Suddenly insurance was one click away for 300 million shoppers.