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Zero-based budgeting is not about being cheap. It is about being intentional with every dollar the company spends.
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We look for businesses with strong brands that are not operating at their full potential. Then we try to unlock that potential.
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Meritocracy means that the best people rise, regardless of where they came from. That is the culture we try to build everywhere we operate.
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Jorge Paulo taught us that dreaming big is not optional. If you are going to build something, build something that matters.