APOORVA-MEHTA

I failed at 20 startups before Instacart. The only thing that changed was the idea. I was the same person.

The best startup ideas come from solving your own problem. I was too lazy to go grocery shopping. That's it.

COVID didn't make Instacart. It accelerated something that was already happening. People were going to stop going to grocery stores eventually.

Twenty failures taught me more than one success ever could. Each dead startup showed me exactly what not to do next time.

Build the smallest possible version and ship it today. If you're spending months building before anyone uses it, you're doing it wrong.