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For me, it is very important that Hermès remain independent, not for the family, but to be the custodian of the values of Hermès.
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Our role is to invent the desire of tomorrow that they don't even know that they have today.
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We have success and sometimes we have failure. And sometimes if I see no failure, I wonder if we didn't push it enough.
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Our first marketing tool is in the price of the product.