CUSTOMERS

OpenAI, DeepMind, Toyota, Samsung — they all use us. When the best AI teams in the world choose your tool, you know you are building the right thing.

Netflix uses Grafana. NASA uses Grafana. Bloomberg uses Grafana. They all use it because it is the best visualization tool for time-series data, and they can run it themselves without asking us for permission.

BMW canceling their $2 billion order was the moment I knew we were in serious trouble. When your anchor customer walks away, the dominoes start falling. Trust in manufacturing is earned one cell at a time.

Shut up and listen to your customers. They'll tell you everything you need to know.

Our customers don't love Deel because it's cool. They love it because it makes an impossible problem disappear.

Trust is everything when you're handling someone's hard-earned money that's going to their family overseas.

Boy Brow became a cult product because we listened to what women actually wanted, not what the industry told them to want.

Brazilian consumers switch apps for a R$5 discount. Loyalty is earned daily, not assumed.

Synthes succeeded because we listened to surgeons, not to consultants. The people using the product know what it needs.

If a customer saves one euro with us, we have done our job.

I learned more from watching customers choose between two tomato brands than from any business school.

My father taught me that the customer's wallet is not bottomless. Respect it.

People buy much more according to the evolution of their wealth than according to the evolution of national income.