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Our IPO was the most successful of 2019. The stock tripled on day one. For one moment, everyone believed plant-based meat was the future.
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I grew up on a farm. I love animals. But I also love burgers. Beyond Meat exists so you do not have to choose.
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Our stock is down 95% from the peak. That is painful. But Amazon was down 90% after the dot-com crash and look where it is now. Great companies survive bear markets.
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We put the Beyond Burger in the meat aisle, not the health food section. If you want to change how people eat, you have to be where they already shop.
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The hype cooled. The stock crashed. But the mission has not changed. Animal agriculture is still unsustainable and we are still building the alternative.