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Tata didn't buy us to shut us down. They bought us because online grocery in India is just starting.
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Private label is where the margin is. Fresho produce gives us 30-40% margins instead of 15%.
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Quick commerce works for 10 items. BigBasket works for the weekly family shop of 40 items.
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India has 280 million households. Online grocery penetration is 2%. The opportunity is insane.
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We built cold chain logistics in a country where it's 110°F and the traffic is a competitive sport.
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20,000 products delivered next day across India. That's not an app — that's supply chain mastery.