POSITIONING

The market is going to do what it is going to do. Your job is to position correctly before it does it, then get out of the way.

People ask why the Lucid Air costs $70,000 to $250,000. I ask them how much a Mercedes S-Class costs. We're not competing with Corollas — we're redefining luxury. Luxury that happens to be electric.

Quick commerce works for 10 items. BigBasket works for the weekly family shop of 40 items.

Every enterprise will need AI. The question is whether they build it themselves or use our platform.

Instagram fatigue is real. Users want curated aesthetic content without the social pressure.

Doctors are skeptical of anything new. We're not replacing radiologists — we're putting imaging where it doesn't exist.

Shopify is for small merchants. Salesforce is for US enterprises. VTEX is for everyone in between and beyond.

We defined ourselves as a top VC in emerging startup ecosystems.