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The commission model was the key. Hotels pay nothing to list. They only pay when they earn. Zero risk for the hotel means everyone says yes.
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We spend more on Google than almost any company on Earth. When your biggest expense is your biggest competitor's ad platform, you think about that a lot.
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We have 28 million listings. That's more places to stay than there are people in Australia. The supply side of our marketplace is not the problem.
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Travel is the largest consumer category in the world. People will cut spending on almost everything before they cut spending on experiences.
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Every pixel on our site has been A/B tested thousands of times. We don't guess. We measure. That obsession with conversion is why we win.