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We took the most hated shopping experience in America — buying a mattress — and made it fun.
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A mattress in a box that arrives at your door sounds simple. Getting the foam right took years of engineering.
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We created a category. That's the good news. The bad news is 50 competitors copied it immediately.
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Unboxing videos of our mattresses got millions of views. We didn't plan it. Customers just thought it was cool.
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Sleep is the third pillar of health alongside diet and exercise. We're building a brand around that idea.