HEALTH

Your health is your most important asset. Everything else is downstream of that.

The best investment you can make is in your own physical health. Everything else follows from that.

I believe that if you have your genetic information, you are going to want to get healthier.

I started this company because I wanted to democratize healthcare. Not just access — understanding.

The more data we have, the more we can understand about disease. It's that simple.

Sleep is the single biggest lever for performance. Not supplements, not meditation, not cold plunges. Sleep. We just made it programmable.

A $2,000 mattress cover sounds expensive until you compare it to what people spend on supplements that don't work. We have the data to prove ours does.

A banana spikes my blood sugar more than ice cream does. That sounds insane until you wear a CGM and see the data yourself. Everyone's body responds differently. Levels shows you your response.

I was an engineer at SpaceX, in the best shape of my life, and my blood sugar was pre-diabetic. A continuous glucose monitor showed me what my food was actually doing to my body. That experience created Levels.

Metabolic dysfunction affects 88% of Americans. Eighty-eight percent. This isn't a niche. This is the biggest health crisis in the country and most people don't even know they have it.

The FDA doesn't regulate wellness devices the same way it regulates medical devices. That's our opening. We're not diagnosing diabetes. We're showing healthy people how food affects their biology.

Every diet app counts calories. We count habits. The psychology of why you eat at 11 PM is more important than the number of calories in the chips you ate. That insight built a $4 billion company.

Weight Watchers has been around for 60 years. They still make you go to meetings. We said: the meeting can happen on your phone, the coach can message you, and the community can be digital. Same outcomes. Modern delivery.

I'm Korean. I moved to New York with no connections and no money. I started Noom because I watched my father struggle with diabetes his entire life. If I could change one behavior, I could change one life.

We have clinical trials published in peer-reviewed journals. Actual science. Most health apps have testimonials and before-after photos. We have data. That distinction matters when you're charging $59 a month.

We sold 2.5 million rings. Prince Harry wears one. Jeff Bezos wears one. But the customer I care about is the nurse working night shifts who finally understands why she feels terrible — and changes her schedule.

We put a sleep lab on your finger. Heart rate, body temperature, blood oxygen, sleep stages — all from a ring. No wrist strap. No chest monitor. Just a ring you forget you're wearing.

I have a heart condition. I've been a patient my entire life. I didn't build Ro because I saw a market opportunity. I built it because I know what it feels like to need healthcare and not get it fast enough.

Recovery is the most important metric in fitness and nobody was measuring it. Everyone counted steps and calories. We measure strain, recovery, and sleep. That is the actual triangle that matters.

I started Whoop as a senior at Harvard because I was overtraining and had no way to measure it. My body was breaking down and no device on the market could tell me why.

Sleep is the single biggest lever for performance and almost everyone ignores it. Whoop made sleep a competitive metric. People started competing on who recovered better, not who trained harder.

I had a wake-up call in 2007 when I collapsed from exhaustion and broke my cheekbone on my desk. That was the beginning of my sleep evangelism.

Sleep is the third pillar of health alongside diet and exercise. We're building a brand around that idea.

Healthy eating shouldn't require a personal chef. Just open the freezer, add liquid, and blend.

Sleep is the most important recovery tool. I take five 90-minute naps every day.

I don't eat strawberries. Never have. Probably never will. That's just discipline.

Sjogren's syndrome could have ended my career. Instead, it made me rethink everything about health and wellness.

The diet changed everything. I went from top ten to number one because I changed what I ate. That's it.

I gave up alcohol. I changed my diet completely. The results on the field were immediate. Discipline is the ultimate performance enhancer.

Health is the ultimate investment. Everything else you build depends on it. I have never met a successful person who neglected their body long-term and got away with it.

I am not just an athlete. I am a business. And you have to protect your business — which means protecting your body and your mind first.

Fitness is not just about performance on the course. It is about living a life worth performing for.

Ayurveda is not alternative medicine. It is the original medicine. Everything else is the alternative.

Five million people have logged into Zwift. That's more than the population of New Zealand. And they're all exercising. A gaming company that makes people healthier.

I learned more about what matters in life from cancer than from all my years on Wall Street.

Health is the real asset class. You can make money back. You cannot make time back.

When I was diagnosed with breast cancer, I had one rule: don't let it stop you.

Life is a long-term game. You gotta make sure your physical quality, your physical health, your mental health.