The biggest risk of all is not taking one.

businessentrepreneurshipThe Art of Being Unreasonable, 2012

Conventional wisdom is usually wrong. If you do what everyone else is doing, you get what everyone else gets.

businesscontrarian-thinkingThe Art of Being Unreasonable, 2012

I want to be in businesses that serve people who need something, not people who want something. The need never goes away.

business-modeldemandForbes interview, 1998

Great art is the product of an unreasonable man or woman who refuses to accept the world as it is.

artcollectingBroad Museum opening remarks, 2015

I am not interested in giving people fish. I want to help them build fisheries.

educationphilanthropyEli and Edythe Broad Foundation annual report, 2008

Being unreasonable means being persistent when everyone tells you to stop. It means going back to the table when the door is closed. It means believing the data even when people argue with feelings.

data-drivenpersistenceAspen Ideas Festival, 2013