We are not building a social network. We are building a camera company.

When we started Snapchat everyone said disappearing messages was the dumbest idea they had ever heard. Good.

Augmented reality will be bigger than the smartphone. The smartphone replaced the camera the map and the newspaper. AR will replace the smartphone.

The fastest way to spread a product is to make it useful to small groups of friends. Not the whole world. Friends first.

I do not care what Instagram copies. By the time they copy it we have already moved on to the next thing.

Mark offered me three billion dollars. I was 23. Saying no was the easiest decision I ever made.