The wholesale industry was a $2 trillion market still running on handshakes, trade shows, and paper invoices. We just put it online. Sometimes the simplest ideas are the biggest.
Free returns on first orders sound expensive. But the data shows that retailers who try a brand risk-free reorder 80% of the time. The free return isn't a cost — it's the best customer acquisition tool we have.
A candle maker in Portland can now sell to a gift shop in Vermont without ever meeting them, without a sales team, and without worrying about getting paid. That was impossible five years ago.
Trade shows cost brands $10,000 to $50,000 per event for a booth. We give them access to 700,000 retailers for the cost of listing on our platform. The math isn't hard.
Machine learning predicts which products will sell in which stores based on location, category, and patterns from millions of transactions. A boutique in Austin gets different recommendations than one in Brooklyn. That's the moat.
We were four Square employees who saw small businesses struggle every day. The retailers had no good way to find products. The brands had no good way to find retailers. We just connected the dots.