Making commerce easy for everyone — that was the idea from day one. Small businesses shouldn't need a finance department to take a credit card.
Every small business owner either loves Yelp or wants to burn it to the ground. There's no middle ground. That kind of emotional reaction means we actually matter.
A candle maker in Portland can now sell to a gift shop in Vermont without ever meeting them, without a sales team, and without worrying about getting paid. That was impossible five years ago.
We were four Square employees who saw small businesses struggle every day. The retailers had no good way to find products. The brands had no good way to find retailers. We just connected the dots.
Ten million baby boomers own small businesses they want to sell. There aren't enough buyers. That supply-demand imbalance is the biggest wealth-building opportunity of our generation — and almost nobody is talking about it.
Everyone wants to build the next Uber. Nobody wants to buy the HVAC company that's been profitable for 20 years. That's why the HVAC company is a better deal — no competition for it.
You shouldn't need a $400-an-hour lawyer to form an LLC. It's paperwork, not brain surgery.