Framer as a prototyping tool was good. Framer as a website builder is transformative.

A website should load in under a second. If it does not you have a technology problem not a content problem.

AI can generate a website in 30 seconds. The question is whether that website is any good. We are betting the answer is yes.

Amsterdam is a great place to build a company. The talent is here and nobody expects you to move to San Francisco anymore.

We threw out our entire product and started over. It was terrifying. It was also the best decision we ever made.

Figma was winning prototyping. So we stopped competing and found a bigger market.