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Framer as a prototyping tool was good. Framer as a website builder is transformative.

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A website should load in under a second. If it does not you have a technology problem not a content problem.

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AI can generate a website in 30 seconds. The question is whether that website is any good. We are betting the answer is yes.

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Amsterdam is a great place to build a company. The talent is here and nobody expects you to move to San Francisco anymore.

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We threw out our entire product and started over. It was terrifying. It was also the best decision we ever made.

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Figma was winning prototyping. So we stopped competing and found a bigger market.