KOEN BOK

We threw out our entire product and started over. It was terrifying. It was also the best decision we ever made.

Framer as a prototyping tool was good. Framer as a website builder is transformative.

A website should load in under a second. If it does not you have a technology problem not a content problem.

Figma was winning prototyping. So we stopped competing and found a bigger market.

AI can generate a website in 30 seconds. The question is whether that website is any good. We are betting the answer is yes.

Amsterdam is a great place to build a company. The talent is here and nobody expects you to move to San Francisco anymore.