FRANCOIS-HENRI PINAULT

You cannot manage creativity with MBA frameworks.

The best creative directors need freedom to take risks. Our job is to protect that freedom.

Luxury is about emotion, not function. You buy a Gucci bag because of how it makes you feel.

Sustainability is not a cost center. It's the future of luxury.

From timber to luxury. People think it was a plan. It was evolution.

A luxury brand is only as strong as its creative director. Choose wisely.