CREATIVITY

Six seconds was not a limitation. It was a creative constraint. The best Vines were brilliant because they had to be short, not in spite of it.

The future of entertainment is not passive. It is participatory. People want to create not just consume.

The best content on Roblox is not made by us. It is made by a 14-year-old in their bedroom.

We named our AI Giuseppe after an Italian artist who painted portraits using fruits and vegetables. It felt right.

When you acquire a creative company, the worst thing you can do is impose corporate culture on it.

We're not replacing human creativity. We're replacing the expensive, boring parts of video production.

Everyone has a song inside them. We just removed the barriers to getting it out.

We're not building AI to replace filmmakers. We're building AI so that everyone can be a filmmaker.

Creative people make better investors because they can imagine futures that analytical types dismiss.

The best creative directors need freedom to take risks. Our job is to protect that freedom.

You cannot manage creativity with MBA frameworks.

I told the town of Halfway, Oregon they should rename themselves Half.com. They actually did it. That's marketing.

My son Asahd is the executive producer because he was in the room when I made the album. He deserves the credit.

I never showed my face because I wanted the music to speak for itself. The helmet became the story, but the music was always the point.

Nike came to me because I had a vision. Not because I was the biggest rapper. Because I had a specific vision.

I'm not just making music — I'm building a world. Every album, every tour, every collab is a piece of that world.

Genre is a cage. I've never fit in one and I've never tried to.

I studied music at Yale. Turns out, understanding harmony and composition is weirdly useful for understanding product design.

Ideas are easy. Making them happen is everything. That’s why I wrote the book and that’s what I invest in.

Making games is like making movies. You need to combine technology and art perfectly.

Great art is the product of an unreasonable man or woman who refuses to accept the world as it is.

My job is to investigate mystery. If the mystery disappears, the job is over.

I am always frightened. Fear means you are doing something that matters.

Fashion week is my laboratory. Every runway is an experiment. That's where I find out what's next.

I see every face as a blank canvas. That feeling has never left me — not after 30 years.

I am what I am because of creativity.

Generative AI in the creative and in the art space is going to augment human ingenuity and not replace it.