I built Getir in Istanbul in 2015. Five years before anyone heard the word quick commerce. Being first is not the same as being right.
We raised 1.8 billion dollars to deliver groceries in 10 minutes. It works in Istanbul. It does not work in London.
Quick commerce in a low-cost city is a business. Quick commerce in a high-cost city is a charity funded by venture capital.
Tiger Global gave us 768 million dollars in a single round. That kind of money makes you think you can conquer the world. You cannot.
We acquired Gorillas thinking consolidation would fix the economics. Combining two unprofitable companies does not create one profitable company.
We expanded to 9 countries. We should have stayed in 3. Speed of expansion killed us not the concept.