Our average user is 25 years old, lives in a tier-2 city, and has never invested before. That's not Zerodha's customer. That's the next 100 million investors.
We added 15 million users in one year. Most of them came from cities like Jaipur, Lucknow, and Indore — not Mumbai or Bangalore. India's investing revolution is happening in places nobody is watching.
Zerodha proved Indians would trade. We're proving Indians will invest. Trading and investing are opposite things. One makes brokers rich. The other makes users rich.
Only 3% of Indians invest in stocks. In America it's over 50%. That gap is not because Indians don't want to invest. It's because nobody made it easy enough.
All four of us came from Flipkart. We saw what happened when you made e-commerce simple for India. We thought: what if we did the same thing for investing?