The branding was intentional. Millennial pink. Clean design. No weird stock photos of old men running on beaches. We made healthcare look like a lifestyle brand. That was the unlock.
Men won't go to a doctor for hair loss. They just won't. So we brought the doctor to their phone. Vanity is a powerful motivator when you remove the embarrassment.
We sell generic finasteride for $25 a month. A dermatologist visit plus brand-name Propecia costs $300. Same drug. Same result. 12x cheaper. That's the whole pitch.
Everyone said we were just a hair loss company. Then we added skincare. Then mental health. Then sexual health for women. Now we have 1.5 million subscribers. Still just a hair loss company?
We went public via SPAC in 2021. People called SPACs a scam. Our stock dropped 80%. Then we posted five straight profitable quarters and the stock 10x'd. Execution beats narrative.
The hardest part wasn't building the product. It was convincing people that a telehealth company selling ED pills was a legitimate healthcare business. It is. The results prove it.