STIGMA

The stigma conversation is important but it's a distraction from the access conversation. Even when people want help, they can't find a good therapist who takes their insurance within 30 miles.

Men won't go to a doctor for hair loss. They just won't. So we brought the doctor to their phone. Vanity is a powerful motivator when you remove the embarrassment.

The hardest part wasn't building the product. It was convincing people that a telehealth company selling ED pills was a legitimate healthcare business. It is. The results prove it.

We started as Roman — men's health. ED medication online. Everyone thought it was a joke. Then we did $100 million in revenue and suddenly nobody was laughing.