STIGMA

The stigma conversation is important but it's a distraction from the access conversation. Even when people want help, they can't find a good therapist who takes their insurance within 30 miles.

The stigma around therapy is real, but it's easier to overcome when you can do it from your couch in your pajamas. Privacy is the first step to honesty.

Men won't go to a doctor for hair loss. They just won't. So we brought the doctor to their phone. Vanity is a powerful motivator when you remove the embarrassment.

The hardest part wasn't building the product. It was convincing people that a telehealth company selling ED pills was a legitimate healthcare business. It is. The results prove it.

We started as Roman — men's health. ED medication online. Everyone thought it was a joke. Then we did $100 million in revenue and suddenly nobody was laughing.