I spent years building OPPO's distribution in Indonesia. That taught me that whoever controls the last mile controls the market.

In Southeast Asia, fast shipping used to mean a week. We made it mean tomorrow. That changed everything.

We entered China knowing we would face the toughest logistics competition on earth. If you can survive there, you can survive anywhere.

E-commerce in Southeast Asia is just getting started. There are 700 million people and most of them just got their first smartphone. The volume is coming.

Price wins the first order. Speed wins the second order. Reliability wins every order after that.

We follow e-commerce wherever it goes. TikTok Shop launches in a new country, we are there within months.