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I spent years building OPPO's distribution in Indonesia. That taught me that whoever controls the last mile controls the market.
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In Southeast Asia, fast shipping used to mean a week. We made it mean tomorrow. That changed everything.
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We entered China knowing we would face the toughest logistics competition on earth. If you can survive there, you can survive anywhere.
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E-commerce in Southeast Asia is just getting started. There are 700 million people and most of them just got their first smartphone. The volume is coming.
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Price wins the first order. Speed wins the second order. Reliability wins every order after that.
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We follow e-commerce wherever it goes. TikTok Shop launches in a new country, we are there within months.