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I wanted wine that I'd actually enjoy drinking — not a label with my face on it. There's a big difference.

authenticityentrepreneurship— Jeff Gordon Wines launch event, 2005
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I didn't realize until I was already gone how lucky I was to drive for Hendrick Motorsports my entire career.

careergratitude— Retirement announcement, 2015
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The wine business taught me that patience pays. You plant, you wait, and if you did everything right, something great comes out of it.

entrepreneurshipinvesting— Wine Spectator interview, 2012
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Racing was the most competitive environment I have ever been in. Everything else feels easier by comparison.

competitionmindset— NBC Sports, 2018
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You have to earn every win. There are no shortcuts in this sport, and there aren't any in business either.

hard-workintegrity— Forbes interview, 2010