I wanted wine that I'd actually enjoy drinking — not a label with my face on it. There's a big difference.

authenticityentrepreneurshipJeff Gordon Wines launch event, 2005

I didn't realize until I was already gone how lucky I was to drive for Hendrick Motorsports my entire career.

careergratitudeRetirement announcement, 2015

The wine business taught me that patience pays. You plant, you wait, and if you did everything right, something great comes out of it.

entrepreneurshipinvestingWine Spectator interview, 2012

Racing was the most competitive environment I have ever been in. Everything else feels easier by comparison.

competitionmindsetNBC Sports, 2018

You have to earn every win. There are no shortcuts in this sport, and there aren't any in business either.

hard-workintegrityForbes interview, 2010