It's not always easy to do what's not popular, but that's where you make your money.

contrarian-investingpatienceVarious interviews, 1995

We were not contrarians for its own sake. We were contrarians because the numbers said so.

contrarian-investingfundamentalsJohn Neff on Investing, 1999

If you buy stocks with high growth rates, you are buying hope. Hope is expensive.

growth-stocksvaluationVarious interviews, 1990

I've always liked low P/E stocks. They have a limited downside.

low-perisk-managementJohn Neff on Investing, 1999

Sell when the fundamental reasons you bought no longer exist, or when the price target is reached. Not before, not after.

processsell-disciplineWindsor Fund shareholder letters, 1985