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The best time to invest in a startup is before anyone else believes in it. That's where seed investing lives.
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I told the town of Halfway, Oregon they should rename themselves Half.com. They actually did it. That's marketing.
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We backed Uber when it was just a black car service for San Francisco techies. Nobody else wanted to write that check.
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The first dollar into a startup carries more risk and more reward than any dollar that follows.