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We had 13 employees when Facebook bought us for a billion dollars. Everyone said we sold too cheap. They were right.
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Instagram was always about one thing: making photos beautiful. The moment it became about everything else I knew it was time to leave.
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I studied photography in Florence. That semester shaped Instagram more than any computer science class ever could.
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The best products do one thing perfectly. Instagram did photos. Then it tried to do everything. I still believe in the original vision.
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A billion users chose Instagram. Zuckerberg chose what Instagram would become. Those are different choices.