KUOK KHOON HONG

In commodities, you must understand your product better than anyone else. There is no room for guessing.

We wanted to control the whole chain, from the plantation to the bottle on the shelf.

China was always the prize. As families grew richer, they would want a trusted brand of cooking oil.

You build a business like this over decades, not over quarters.

Sustainability is not a slogan for us. If the supply chain is not clean, the customers will not stay.