REPUTATION

Your brand is what people say about you when you are not in the room.

Companies hate us until they win a Best Places to Work award. Then they put the badge on their careers page and love us again.

The valley runs on trust and reputation. You can lose it in one deal. I've spent thirty years not losing it.

The Mike Lynch connection was a distraction that followed us for years. Our technology stands on its own merits. The $5.3 billion acquisition proved that.

We investigated the DNC hack in 2016 and told the world it was Russian intelligence. That was the moment CrowdStrike became a household name in cybersecurity.

Warren Buffett called me the person he would most like to be if he were not himself. I keep that quote framed in my office.

My investors made money. Every single one of them. That should matter more than the headlines.

Your name is your most valuable asset. Protect it obsessively and monetize it strategically.

When you put your name on something, it has to be right. Brand is everything after the playing days are over.

My name is my greatest asset. I protect it like I protected the plate.

We grew because we were honest. In money-changing, your reputation is your only product. Lose it, and you have nothing.

We started with nothing but a scale and a good reputation. The reputation outlasted everything else.

Our father taught us that reputation is everything. In property, your name is your bond. People live in the buildings you put your name on.

In real estate, reputation is balance sheet. You can lose money on a project and recover. Lose your reputation and you are finished.

Sustainability is not a slogan for us. If the supply chain is not clean, the customers will not stay.

I am not at all an Attila, and I do not inspire terror.

We're simultaneously respected and feared inside companies.

When we arrive, nobody ever wants us there, but once we've been there for 90 days, nobody wants us to leave.

Your name is the one bankroll you can never rebuy.