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Aston Martin is one of the most iconic brands in the world. I did not buy it to hold it. I bought it to make it great again.
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I have spent my career acquiring brands that the market undervalues. I am very good at knowing the difference between a brand that is broken and a brand that is merely out of fashion.
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Formula 1 is the ultimate branding platform. Every race, every lap, every second — the Aston Martin name is in front of a billion people.
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I got the Tommy Hilfiger rights in Canada when nobody wanted them. That is the business. You buy what others ignore.
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The critics said Force India was dead. They said Aston Martin was finished. I am comfortable being wrong in public. What I am not comfortable with is giving up on things I believe in.