Content is king, but distribution is queen. And she wears the pants.
The browser is the most powerful distribution mechanism ever created. If your product runs in the browser, everyone in the world can use it instantly.
The best distribution channel for payroll software is accountants. One CPA recommends Gusto to fifty clients. That's more efficient than any sales team.
I ran Midjourney out of a Discord server. That's our entire distribution. No app. No website with a fancy landing page. Just Discord. And it worked better than any growth strategy I've ever seen.
The browser extension was the most important product decision we ever made. It made Grammarly work everywhere — Gmail, Google Docs, LinkedIn, Twitter. You install it once and forget it is there until it saves you from sending an embarrassing email.
Every SaaS company on the planet markets Zapier for free. When Shopify says "we integrate with Zapier," that is a free ad for us. Our distribution is built into everyone else's marketing.
We give away the product for free and charge for convenience. That sounds like a terrible business model until you realize we have 60,000 GitHub stars and every DevOps engineer on the planet knows our name.
Every Loom you send is a marketing impression. The viewer sees the product, thinks "I could use this," and signs up. We grew to 25 million users without a Super Bowl ad because the product markets itself.
Universal basic income needs universal identity. You can't distribute to everyone if you can't verify everyone.
In France, every employer must provide health insurance. That's not a TAM problem — that's a distribution problem.
The best product in the world means nothing if nobody knows it exists. Distribution is everything.
The best bank distribution channel isn't a branch network. It's a messaging app.
Traditional banks have branches. We have KakaoTalk. Our branch is in 47 million pockets.
One million customers in five days. We didn't advertise — we were already in everyone's phone.
Email is the most undervalued platform in media. You own the relationship. No algorithm can take your audience away.
Multinationals have marketing budgets. We have Ramdev’s yoga camps. Guess which one reaches more Indians.
Distribution is everything. The company that gets its product to the customer fastest and cheapest wins in the long run.
We put kiosks in grocery stores. Walk in for bread, walk out with a bank account. A debit card prints in 5 minutes. That's how you bank 9 million people.
Find what people need. Get there before everyone else. Then serve them better than anyone else could.
Content is king, but distribution is the kingdom.
Distribution is not a logistics decision. Distribution is a brand decision. Once you sell everywhere, you are no longer special.
I got the Tommy Hilfiger rights in Canada when nobody wanted them. That is the business. You buy what others ignore.
We do not just write a check. We hand a startup the door into Japan.