BYTEDANCE

If TikTok gets banned, Lemon8 is Plan B. Same algorithm, different content format.

Instagram's feed shows who you follow. Lemon8 shows what you're interested in. Same as TikTok, different medium.

Lifestyle content with shopping built in. Every post is a potential purchase.

The algorithm that made TikTok addictive now surfaces the perfect outfit, recipe, or travel destination.

Building a social media platform while Congress debates banning your parent company. That's our reality.

Instagram fatigue is real. Users want curated aesthetic content without the social pressure.