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I grew up in Brooklyn. We didn't worry about what might go wrong. We worried about what we could build.
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Scale is not just a competitive advantage in retail. Scale is the business.
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Books are not just products. People have a relationship with them. That is the business we are really in.
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You cannot compete with Amazon by being Amazon. You compete by being something Amazon cannot be.
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I bought a store with borrowed money and a lot of nerve. That is still the best business plan I ever wrote.