I was an engineer at SpaceX, in the best shape of my life, and my blood sugar was pre-diabetic. A continuous glucose monitor showed me what my food was actually doing to my body. That experience created Levels.
A banana spikes my blood sugar more than ice cream does. That sounds insane until you wear a CGM and see the data yourself. Everyone's body responds differently. Levels shows you your response.
We have a waitlist of 400,000 people. We didn't spend a dollar on advertising. The product is so visual — you eat something, you see the spike on your phone — that every user becomes a marketer.
We run the entire company asynchronously. No meetings. Everything is written. We have 50 employees across 10 time zones and nobody needs to be online at the same time. It works better than any office I've seen.
The FDA doesn't regulate wellness devices the same way it regulates medical devices. That's our opening. We're not diagnosing diabetes. We're showing healthy people how food affects their biology.