My parents traded goods on the Grand Canal. I trade goods on the internet. The scale is different. The principle is the same.

entrepreneurshipfamilyJD.com anniversary event, 2014

SARS shut down offline retail in 2003. I moved my business online. The worst crisis became the best opportunity.

crisisopportunityInterview, 2013

Everyone said owning inventory and logistics was suicide. They said be a marketplace. I said: I want to guarantee every product is real.

authenticityconvictionInterview, 2016

I opened my first electronics stall with $1,800. My entire life savings. If it failed, I had nothing. So I made sure it didn't fail.

determinationentrepreneurshipCompany biography, 2014

We deliver packages across China in hours, not days. We built the infrastructure ourselves. 500,000 people work at JD. That's a city.

infrastructurelogisticsCompany event, 2023