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We put a giant pink mustache on every car. People thought we were insane. But nobody forgot us.
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Uber was the villain. We were the hero. Turns out the hero still needs a business model.
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The average car is parked 95% of the time. That's not a transportation system — that's a parking system. We want to change that.
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We stayed in the US and Canada while Uber went to 70 countries. Focus isn't glamorous, but it's how you survive.
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I studied transportation in Zimbabwe and saw how ride-sharing already worked there. America needed the same thing but with an app.
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Being the nice guys in ride-sharing got us a lot of goodwill and about 28% market share. The market rewards ruthlessness more than kindness.