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We reinvested every cent from our early games into Genshin Impact. Two years of development, zero shortcuts.
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Three college students who loved anime built a studio that outearns most Hollywood studios.
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Tech otaku saves the world. That's literally what our name means in Chinese internet slang.
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$5 billion from a game we give away for free. The gacha model works when the game is genuinely beautiful.
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No venture capital. No outside investors. We funded everything from our own game revenue.