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We built Instagram in eight weeks. The lesson is that simplicity wins. Every feature you don't add is a gift to the user.
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We had 13 employees and 30 million users when Facebook bought us. That ratio tells you everything about how software should work.
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I left Instagram because the product I built stopped being mine. At some point, you have to choose between the company and your vision.
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The most important decisions in product design are the things you choose NOT to build.