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Gaming is not a niche. It is the largest entertainment category on the planet. The people who treated it as niche built small companies.
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The Razer community does not just buy products. They identify with them. Build a product people identify with and you have something no competitor can price away.
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Singapore told me to be a lawyer. Silicon Valley told me gaming hardware was boring. Razer's market cap told both of them the answer.
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I gave up law because I realized I would spend my life arguing about other people's problems. I wanted to build something that was mine.