We called it daPulse for five years. Terrible name. Then we renamed it Monday.com and growth doubled overnight. Sometimes the product is fine — the name is the problem.
We went public on NASDAQ at $6.8 billion. An Israeli company, built in Tel Aviv, with a name based on the worst day of the week. The irony writes itself.
We were at Wix together. Eran and I saw the same thing: teams were drowning in tools and none of them talked to each other. We built Monday to be the one tool that replaces ten.
We spent more on YouTube ads than most SaaS companies spend on their entire marketing budget. People called it wasteful. Our revenue grew from $50M to $300M in two years. Wasteful?
The product isn't project management. The product is clarity. When you open Monday on a Monday morning and can see exactly what's happening across your team — that feeling is the product.
Microsoft has Teams and Planner bundled free with Office. Google has Workspace. We charge $10 a seat and somehow keep winning. Because good enough for free still isn't good enough.